Walking through the halls of Norsk Hostfest, you can just about tell where you are simply by your sense of smell.

The Scandinavian food, the almonds, the perfume.

Every year, the maker of the perfume known as "The Essence of Norway" has been offering his product.

And this year, Gier Ness is selling a special package of Laila LIE-la. It's a pink package to correspond with the fight against breast cancer.

Ness is working with the Susan Komen common Breast Cancer Foundation to make a donation in the thousands of dollars - based on sales of the special package of perfume.

(Gier Ness, Laila Creator) "10% of all the sales of this bottle will go to Susan Komen for breast cancer and I'm going to give away a minimum of $25,000 to Susan Komen. I will be selling them at Hostfest and also all the Nordstrom's stores nationwide, and at Epcot Center in the Norway Pavillion. All the bottles, the pink bottles of Laila, 10% will go directly to Susan Komen. "


Ness says he was motivated to help the fight against breast cancer after the death of a 39-year old friend from breast cancer recently. watch the video | save this article / add to your favorites list