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AP Photo NYBZ153 SAN FRANCISCO (AP) Amazon.com Inc. is hoping to simplify online shopping with a free new feature that lets consumers purchase items by typing in a short, unique phrase and an identification number.

The online retailer planned to unveil Amazon PayPhrase on Thursday. Amazon customers can choose a unique phrase such as "Shopping Fanatic" and a four-digit number that they can then use to buy things on Amazon.com and other Web sites that accept it.

You can set up multiple phrases and PIN numbers to relate to different credit cards or shipping addresses that are stored with Amazon. Parents can also set up a phrase for their kids to use along with a set amount of money each month and other restrictions.

(Copyright 2009 by The Associated Press. All Rights Reserved.) APNP 10-28-09 2301CDT | save this article / add to your favorites list