The 'Giving Tuesday' tradition that is kicking off this year is no doubt supported nationally by the United Way -- and locally by the Souris Valley United Way.
That group is in the middle of its fundraising season, with a lofty goal set...and they believe, achievable.
Pat Smith is the Executive Director with the United Way in Minot.
She is overseeing the effort to bring in 675 thousand dollars to the Souris Valley United Way.
That would be a record amount of money...but an amount that, as we sit today...is reachable.
(Pat Smith - Souris Valley United Way) "We are ahead of this time last year which is good so last year we exceeded the goal and we are well on our way to reaching it but we need help from everyone."
Why the increase in the goal?
Because the need locally is there.
Smith says the local agencies who benefit from the United Way are looking for more help, because they are having to help out more in the community.
(Pat Smith - Souris Valley United Way) "Last year when we did the granting we found out there was a greater need out there then ever. Reasons due to the flood, the economy, there are more people who need help with help, counseling services and emergency services."
You can donate to the United Way by visiting their website at SVUnitedWay.com -- or searching for them on Facebook.
All donations stay local -- and the current campaign runs for about seven more weeks -- until January 15th.