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HELSINKI, March 5, 2013 /PRNewswire/ --
Digital marketing agency iProspect Finland announced it is entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner.
The Google Analytics Certified Partner programme is a company level accreditation for business consultants who work with web analytics services. In order to become a Google Analytics Certified Partner, companies have to meet the high qualification standards set by Google.
"Great opportunities for Aegis Media Finland"
As a GACP, iProspect Finland, part of media and digital marketing communications group Aegis Media Finland, will be able to offer its customers even more efficient web analytics services.
"When times are challenging it is only natural that accountability is increasingly demanded from marketing and all efforts are under tight scrutiny. This can be been seen in our company as a growing demand for web analytics services. Consequently we are putting a lot of effort into developing our analytics services also during the upcoming year," says Arto Hasu, Head of Analytics of iProspect Finland.
"The vast majority of our clients are already using Google Analytics. Through the continuous benefits of the Partner programme we are able to provide our clients with increasingly solid expertise and ensure that they stay apprisedwith all new developments in the field of web analytics," Hasu continues.
Google Analytics Certified Partner guarantees quality
The Google Analytics Certified Partner programme is a highly qualified and respected network for agencies and consultancies who offer web analytics implementations, analysis services and website testing and optimization services. GACPs are carefully vetted by Google and meet rigorous qualification standards.
Certification guarantees quality, because all partners have completed all parts of a lengthy application process that tests their knowledge and capabilities to ensure the highest level of quality. Companies who work with certified partners can be sure to get first class service.
Google Analytics is a free enterprise-class web analytics solution that suits large and small companies well. Companies can measure efficiency of their marketing actions and traffic on their websites and thereby improve efficiency and effectiveness of marketing.
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