SOURCE Alexia Foods
EAGLE, Idaho, March 19, 2013 /PRNewswire/ -- Alexia Foods, a line of premium, all-natural frozen appetizers, potatoes, breads and side dishes, today announced its Sweet Potato Puffs were awarded a 2013 Better Homes and Gardens Best New Product Award in the Frozen/Refrigerated Potatoes category.
The Better Homes and Gardens Best New Product Awards (BNPAs) are the leading consumer-voted awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care and Household.
The winning products were chosen directly by more than 77,500 consumers who participated in an extensive nationwide survey, the American Shopper Study, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens. The 2013 survey had 209 products representing 137 brands in 63 categories.
Alexia's all-natural Sweet Potato Puffs are made from select U.S. grown sweet potatoes and the finest natural ingredients. Light and flavorful on the inside and crispy on the outside, they are great as a snack or the perfect complement to any entree.
"Alexia Sweet Potato Puffs offer a sweet and unexpected twist on a classic side," said Mike Smith, vice president and general manager, Alexia Foods. "We are thrilled that consumers continue to embrace the sweet potato and look forward to continuing to help shoppers make simple meals extraordinary."
The Best New Product Awards are North America's pre-eminent gauge of habits, trends and key insights into the minds of consumers.
"With thousands of new products introduced each year, it can be challenging for consumers to choose the best options for themselves and their families," said Robert Levy, President and CEO of BrandSpark International and Founder of the BNPAs. "The Best New Product Awards help shoppers sort through the myriad of new products on store shelves, and gives them the confidence that the product they select – like Alexia Sweet Potato Puffs has been endorsed by consumers just like them."
"It's great to see consumers recognize and applaud a new product," said James Carr, EVP & President, Better Homes and Gardens. "And in turn, these awards offer a terrific opportunity for us to share the winners with our audience of nearly 40 million."
Alexia Sweet Potato Puffs are available nationwide for a suggested retail price of $3.89. The tasty bite-sized puffs can go from freezer to table in about 20 minutes and are an excellent source of Vitamin A.
Launched in 2003, the Best New Product Awards have grown to become the most credible Consumer Packaged Goods awards program in North America, celebrating its 10 year anniversary in Canada and operating for five years in the United States with recent expansion into Mexico, Turkey and China.
For more information about the Best New Product Awards, please visit www.BestNewProducts.biz
Alexia Foods was founded in 2002. In addition to all-natural, premium fries, Alexia offers a full line of gourmet frozen appetizers, breads and potato side dishes that go from freezer to table in less than 30 minutes. Alexia products are available at natural, gourmet, club, grocery and mass retail stores. For more information, please visit us at www.AlexiaFoods.com or www.Facebook.com/AlexiaFoods.
About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.
With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com
About Better Homes and Gardens
Reaching nearly 40 million readers every month, the Better Homes and Gardens brand extends across print, social media, the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there. Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing. For more information, visit www.bhg.com
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