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SOURCE KEEN, Inc.
Release of KEEN CNX Shoes Kicks Off Road Trip Challenge
PORTLAND, Ore., March 21, 2013 /PRNewswire/ -- KEEN, the dare-to-be-different manufacturer of original hybrid footwear, bags and socks, embarks on its #BRAVENEWTOES Twitter Hunt road trip March 25 to April 15 to introduce fans to the new KEEN CNX line of footwear – a low profile, lightweight offering weighing ten ounces or less, and sporting original KEEN toe protection.
The #BRAVENEWTOES Twitter Hunt sets out to engage fans through an online and on-the-ground adventure offering lots of fun ways to try out and win free pairs of KEEN CNX shoes and other great KEEN products. The KEEN van will make its way across the West Coast, touring Washington, Oregon, and California with stops at national parks, disc golf courses, breweries, theme parks, ski resorts, and other playful destinations. Facebook posts and Twitter clues tagged with #BRAVENEWTOES will guide motivated fans to the team's undisclosed locations as the van approaches. Anyone can get in on the action and find out who wins by watching out for photos added to a Road Trip collage and other content at keen-cnx.com/RoadTrip.
"KEEN CNX is built for adventure and fun so we invite fans to track down our secret locations and come out and play with us and take part in challenges to win prizes," explains Chris Enlow, KEEN Community & CSR manager.
Look out for the #BRAVENEWTOES Twitter Hunt as it makes stops in Washington (White Salmon, Yakima, Seattle and Olympic Peninsula), Oregon (Hood River, Portland, Bend, Eugene and Ashland) and California (Chico, San Francisco, Oakland, Santa Cruz, Ventura, Santa Clarita, La Canada, San Clemente, San Diego, Big Bear, Mammoth, Truckee and Lake Tahoe). For exact locations be on the lookout for #BRAVENEWTOES clues on Twitter.
KEEN Inc., manufacturer of original hybrid footwear, bags, socks and clothing was founded in 2003. Headquartered in Portland, Oregon, KEEN offers innovative hybrid products that enable outdoor enthusiasts to enjoy an active lifestyle. Known for its innovation and creativity, KEEN started with the invention of the first sandal that protects the toe - the Newport. Since its inception, the company has applied that same problem-solving design approach to expand its footwear collection and offer bags, socks and clothing. KEEN offers products that allow people to go anywhere, from trekking the wilds of the world, exploring a cool city, heading to work, or skipping to a playground down the street. KEEN's products are sold in specialty footwear, travel and outdoor retailers, premium-sporting goods retailers and major outdoor specialty retail chains worldwide. In 2010, 2011, and 2012 KEEN was named one of "America's Best Places to Work" by Outside magazine. KEEN strives to demonstrate integrity and leadership while promoting a vibrant, inclusive community.
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