NCBA Speaks Out on Beef Check Off - KXNet.com - Bismarck/Minot/Williston/Dickinson-KXNEWS,ND

NCBA Speaks Out on Beef Check Off

Posted:

For every cow sold at the sale barn, one dollar is taken from the ranchers check to promote beef. the National Beef Check-off.
The National Beef Check off is a program dedicated to researching and promoting the beef our ranchers raise.
But in the last 5 years the program has come under scrutiny--many wondering if those dollars are being spent the way they were intended to be spent.
Reporter Sarah Gustin has the story.

It's a tune and slogan you've come to know.
That catchy phrase is paid for by the Beef Check-off.
Todd Johnson with the National Cattlemen's Beef Association says there's no evidence to question how the check off dollars are being spent.
He says the latest report from the Office of Inspector General puts the program in good standing. 
(Todd Johnson / NCBA) "USDA oversees this. they found some gaps in what USDA needs to do to ensure that they understand what's happening with the program, but the report showed us that the cattlemen's beef board which is the direct overseer, does know what's going on. they understand how the dollars are used, they have good confidence that the dollars are used correctly and there is no impropriety with those."
The check off generates about 80 million dollars.
1/2 of that stays in the state, while the remaining funds national promotions such as this web page.
(Todd Johnson / NCBA) "We have less dollars. The same dollar per head 25 years ago when we started this and not the buying power had shrunk substatintially it's pushed us to get better at what we do. Second I think we are smarter at how we identify the consumer, what works with them, what encourages them to eat beef more often."
Rick Husted is the Vice President of Strategic Planning for the NCBA.
Husted helps plan how check off dollars should be spent and is also involved with developing the long range plan for the beef industry.
He says the current mission for 2011 to 2015 is to get more consumers eating beef and keeping up with the growing population...
(Rick Husted / NCBA) "Focusing on these 80 million that are going to be the key beef eaters for the next 30-40 years and they also asked us to focus in on social media and it kinda goes hand in hand with millennial and take advantage of those channels of communication."
He says growing the herd is a major focal point of sustaining our beef industry.

The Beef Check off was started in 1986.

 

  • AgricultureMore>>

  • Ranchers Pay Checks Drive Equipment Sales

    Ranchers Pay Checks Drive Equipment Sales

    Tuesday, July 22 2014 1:58 PM EDT2014-07-22 17:58:29 GMT
    Record high cattle prices aren't just good news for ranchers, but for those also selling the equipment needed to raise those high dollar animals. Ag Reporter Sarah Heinrich takes you to the State Fair for the story.Layne Ankenbauer/ Equipment Picker) "We just sold a baler here this morning."Ranchers getting paid...means it's also pay day for equipment dealers.Layne Ankenbauer is the owner of Equipment Picker in Kenmare.He says trailer sales have been hot, as well as post hole pounders.(Layne ...
    Record high cattle prices aren't just good news for ranchers, but for those also selling the equipment needed to raise those high dollar animals. Ag Reporter Sarah Heinrich takes you to the State Fair for the story.Layne Ankenbauer/ Equipment Picker) "We just sold a baler here this morning."Ranchers getting paid...means it's also pay day for equipment dealers.Layne Ankenbauer is the owner of Equipment Picker in Kenmare.He says trailer sales have been hot, as well as post hole pounders.(Layne ...
  • Keeping Beef on the Grill

    Keeping Beef on the Grill

    Wednesday, July 16 2014 2:34 PM EDT2014-07-16 18:34:45 GMT
    No meat sizzles more in the summer than beef.
    No meat sizzles more in the summer than beef.
  • Land Enhancement Grants

    Land Enhancement Grants

Quick Clicks
Closings/Delays
View list
Calendar
What's happening?
Lottery Results
Feeling lucky?
Viewer Photos
Submit yours!
Road Report
Current conditions
TV Listings
See what's on
Gas Prices
Check near you
E-Mail Newsletter
Signup now

Most Popular

Stories
Videos
loading...
Powered by WorldNow
General information or questions:
kxinfo@kxnet.com

News:
Bismarck:
Phone: 701-223-9197
News Fax: 701-223-1985

News:
Minot:
Phone: 701-852-2104
News Fax: 701-838-1050
All content © Copyright 2000 - 2014 WorldNow and KXNET. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.