It's new to not only Minot, but to the state of North Dakota!
Sonic fired up the grills and fryers last week and since opening, people have been packing the restaurant and parking lot, all for a taste of what the Sonic experience has to offer.
Gary Brode was there this week.
"Hi! Welcome to Sonic. My name is Emily and I will be your guys' car hop today."
A slogan thousands of customers have heard for a little over a week.
Last Sunday was the soft opening of North Dakota's first Sonic and it would be tough to ask for a better start.
(Abe Sakak, CEO/Owner, Sonic) "It's been great, it's been overwhelming, it's been fantastic."
But why has Sonic been so popular in the short amount of time?
(Abe Sakak, CEO/Owner, Sonic) "Minot right now, has so many people from everywhere... all those folks are here, they miss their Sonic. Plus, all the Minot folks that wanted Sonic, they have been waiting a long time, all come in to try it.
(Marshall Hill, Customer) "I love Sonic, I used to eat it out in Utah, and I am very happy it came to North Dakota."
This particular Sonic relies heavily on technology, but it's the flavor of the nostalgic atmosphere which has customers willing to wait an hour just for a chance to dine at this fast-casual restaurant.
(Marshall Hill, Customer) "This is probably our 5th or 6th time here. (So you waited almost an hour?) Yeah, we waited an hour for the first day for our food. (Why?) Because it's delicious."
Judging by the snake-like line of cars weaving in and out of the parking lot, plenty of customers share the same sentiment.
"How you doing? (Good) Are you going to Sonic or the hotel? (Sonic) Okay. Go to the Baymount Hotel and make a left. (Okay). Have a good day sir."
So to keep order, Sonic hired a contracting group in charge of directing traffic, to maintain the chaos.
(Abe Sakak, CEO/Owner, Sonic) "We want our guest safe, we want our cars safe, we want our employees safe, so we have people on site to make sure we keep the experience safe."
He realizes sales won't always be like this, but Sakak does not expect a dip any time soon.
(Abe Sakak, CEO/Owner, Sonic) "I think numbers are going to keep up for us, by the time everybody in Minot tries it, it's going to be a while."
If this sales trend keeps up, it might not be too long before everyone in Minot gets a taste of the Sonic experience.
In Minot, Gary Brode, KX News.
Sakak- says Sonic is still looking to hire employees.