'Boomtown' is not a new nickname for Williston, but WHERE you see the phrase may be new.
The Williston Convention and Visitor's Bureau embraced the already-existing nickname and made it their own.
The CVB launched a new look and logo for the face of tourism in Western North Dakota.
The font echoes the country theme of Williston's history while the bright colors and 'boomtown' slogan reflect a modern embrace.
Executive Director Amy Krueger says this is the first total renovation of the look and logo in Williston in over a decade.
Williston went from 607 hotel rooms on the market to about 1600 in three years.
Krueger says hotels have caught up in the area, which allows the CVB to get back to what they enjoy most: hosting tourists.
(Amy Krueger, Williston CVB Executive Director) "From the boom of the golf balls to the boom of the bats, to the boom of the cannon out at Fort Buford encampment, we are a boomtown, we're embracing that and we have a lot to offer everybody."
Krueger says there has been a movement toward tourists arriving JUST to see the Boomtown.
She cautions against it since there's no way to tour an oil rig and get the full experience, but it is something they'll keep in mind for future convention center plans.