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SOURCE TGI Fridays
Restaurants will debut new line of hand-crafted cocktails featuring Skinnygirl™ Bare Naked Vodka
CARROLLTON, Texas, Jan. 7, 2014 /PRNewswire/ -- With the ringing in of the new year, TGI Fridays ("Fridays™") today announced new better for you menu items and beverages. The two new entree additions, Sizzling Chicken & Spinach and Sizzling Sirloin & Spinach, each under 500 calories, are big on flavor using fresh, hand-cut premium ingredients. These mouth-watering entrees will not leave our guests hungry and, importantly, are offered at a reasonable price. As a complement to these new lighter choice menu options, Fridays is also partnering with Skinnygirl® Cocktails created by Bethenny Frankel to launch lower calorie, refreshing adult beverages made with Skinnygirl™ Bare Naked Vodka.
"We recognize that many of our guests are coming into the New Year with resolutions regarding their weight and wallet. At Fridays, we want to help our guests keep these commitments while still giving them a chance to enjoy the same high quality food, craveable flavors and the social environment we're known for," said Brian Gies, Senior Vice President, Chief Marketing Officer. "The new lower calorie entrees are being launched as the primary offers in Fridays "Pick 2 for $10" value platform, giving all guests the opportunity to try these items."
"The timing was also right to partner with Bethenny Frankel and Skinnygirl® Cocktails, the pioneer of low-calorie spirits," continued Gies. "We respect Skinnygirl® Cocktails as a brand and are excited that our world-class bartenders will be able to pour the finest lower-calorie cocktails using Skinnygirl™ Bare Naked Vodka."
To launch these new options, three of the lighter choice menu additions, the Sizzling Chicken & Spinach, Sizzling Sirloin & Spinach and Garlic & Basil Bruschetta, will be the primary offer of Fridays' national Pick 2 for $10 value platform, allowing guests to sample Fridays latest menu offerings for a great price for a limited time. Also, during the month of January, the Skinnygirl™ Vodka martinis will be included in Fridays "Martini Wednesday" promotion and will be offered at $3.00 at participating locations.
Lower Calorie Menu Options Include:
Skinnygirl® Cocktails Include:
About TGI Fridays
TGI Fridays restaurants have a mission: To help people go out better. Because a better time with friends leads to a better life.
As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks. To bring our menu to neighborhoods all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to hang out. That's why TGI Fridays takes pride in its nearly 8000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the "World's greatest TGI Fridays Bartender."
The Fridays guest recognition program, Give Me More Stripes®, gives our closest friends exclusive insider rewards, events, and sneak peeks.
TGI Fridays believes in having a good time, but also in the importance of acting responsibly. As a result, its Responsible Business Program is focused on positively impacting the economic and environmental well-being of the communities and neighborhoods it serves. For more information, visit www.fridays.com.
Skinnygirl® is a registered trademark of Jim Beam Brands Co. and is used with permission.
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