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SOURCE Aeropostale, Inc.
NEW YORK, Jan. 7, 2014 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, today announced its partnership with Warner Bros. and Pretty Little Liars costume designer/stylist Mandi Line to launch the Pretty Little Liars Collection by Aeropostale. The collection will feature outfits based on the personalities and distinctive styles of Aria, Hanna, Emily and Spencer, the fashion-forward characters of the popular Warner Horizon Television-produced drama series, which returns for its season four winter premiere Tuesday, January 7th, at 8/7c on ABC Family.
The Pretty Little Liars Collection by Aeropostale launches today, January 7th, just in time for the show's much-anticipated return. Available exclusively in Aeropostale stores nationwide and on Aeropostale.com, price points will range from $18-$72. Mandi will also incorporate the collection into the characters' wardrobes throughout the season, giving fans inspiration on how each girl would personally style the pieces.
"Designing my first-ever collection with Aeropostale has been an incredible experience. It's so rewarding to create a line that truly brings the style of these 'it' girls to life," said Mandi Line. "I knew fashion would play an important part in the show from the start. The fans were really my inspiration for the collection. You can easily mix and match the pieces to express your personal style. It's all about incredible looks at obtainable prices."
"Pretty Little Liars is a pop culture phenomenon, especially amongst our customer," says Scott Birnbaum, Senior Vice President, Marketing & Ecommerce, Aeropostale Inc. "We are thrilled to have partnered with Mandi Line, the show's costume designer, to capture the signature style of each character and to create the first ever Pretty Little Liar's fashion collection."
"We're so excited to be partnering with a fashion-forward brand like Aeropostale, which captures the essence of Pretty Little Liars and is a perfect fit for the show's young, passionate and fashionable fan base," said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing.
"Pretty Little Liars is a perfect match for Aeropostale as this partnership allows us to offer fans an original design inspired by the characters in the stylish and trend-setting series – so if you're a fan of the show or a fashionista, this collection will let girls wear their favorite character's look and make it their own," said Maryellen Zarakas, Senior Vice President, Worldwide Marketing and TV & Studio Licensing, Warner Bros. Consumer Products.
The award winning show has taken the teen world by storm, making the partnership a natural fit for the retailer. The most recent season finale was the #1 most tweeted series episode in television history, accruing nearly 1.9 million tweets by 637,000 unique contributors and spiking to 700,000 during the show's final minute.
"I receive tweets, Facebook messages and Instagrams from fans everyday who line up their clothes next to photos of the characters," Mandi Lines continued. "The fans are extremely engaging and I'm lucky enough to talk to them every day."
The partnership is part of Aeropostale's ongoing effort to connect with its social savvy customer and deliver culturally relevant, quality fashion at an exceptional value.
About Aeropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 901 Aeropostale® stores in 50 states and Puerto Rico, 79 Aeropostale stores in Canada and 151 P.S. from Aeropostale® stores in 32 states and Puerto Rico. In addition, pursuant to various licensing agreements, our licensees currently operate 88 Aeropostale® locations and one Aeropostale® and P.S. from Aeropostale® store in the Middle East, Asia, Europe, and Latin America. On November 13, 2012, Aeropostale, Inc. acquired substantially all of the assets of online women's fashion footwear and apparel retailer GoJane.com, Inc. Based in Ontario, California, GoJane.com focuses primarily on fashion footwear, with a select offering of contemporary apparel and other accessories
About Pretty Little Liars
Filled with mystery, scandal and intrigue, and based on the best-selling book series by Sara Shepard, Pretty Little Liars revolves around four teenage girlfriends - Aria, Emily, Hanna and Spencer - who lost touch with one another after the mysterious death of a friend, Alison. The girls are suddenly reunited when they each begin receiving messages suggesting Alison is actually alive ... and watching them. The series is currently in its fourth season, and has already been renewed for a fifth season.
Pretty Little Liars stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse. The series is produced by Alloy Entertainment in association with Warner Horizon Television, with I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty serving as executive producers.
PRETTY LITTLE LIARS and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
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