ND Tourism Unveils New Ad Campaign with Celebrity Voice - KXNet.com - Bismarck/Minot/Williston/Dickinson-KXNEWS,ND

ND Tourism Unveils New Ad Campaign with Celebrity Voice


North Dakota Tourism is using a special celebrity for its new 2014 advertising campaign.

He's known nation-wide as an actor but never forgets his home.

Stephanie Scheurer explains how this campaign will be even more legendary.

They say that home is where the heart is.

"It's home. It's where I grew up. It's what I'm familiar with. It's what I'm comfortable with. But there's so much beauty and like I said, the pace, that's something that you take for granted. Seeing the stars at night - I can't do that where I live," says Tonya Bauer, Comm. & Marketing Intern, ND Dept. of Commerce.

Tonya goes to college in New York, but her roots are in North Dakota.

North Dakota Tourism wants you to 'claim your legend' with it's brand new advertising campaign for 2014.

"I think the ads capture the beauty of North Dakota. That's one thing that I've missed. You can't find that natural, organic beauty, especially just coming from New York," says Bauer.

The number one driving force behind visits to our state is the outdoors.

But one special homegrown celebrity's voice helps encompass the beautiful landscape.

(Nat: "Somewhere in North Dakota, there's an adventure with your name on it.")

(Nat) "I'm proud of my home state, and I was truly honored when they asked me to be the voice of their newest legendary advertising campaign," says Josh Duhamel, Actor.

"We chose him not only because he's a celebrity, although his fan base is tremendous and should help us get additional coverage, but also just because of his genuine love of the state, the fact that his voice fit really well with the stunning imagery, and it was just a really good fit," says Sara Coleman, Director, Tourism Division.

It's this genuine love for North Dakota that also keeps Tonya coming back.

"I think it's a great place to raise a family here. I loved growing up here. I wouldn't have wanted to grow up anywhere else," says Bauer.

She and Duhamel are just two North Dakota natives that know the importance of their roots.

And as the years go by, they hope visitors and new residents will appreciate all that North Dakota has to offer.

North Dakota has 646 attractions, 357 events and festivals, and 886 hotels.

North Dakota Tourism says more than 33 thousand jobs in the state are a credited to the tourism industry.

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