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WASHINGTON, Feb. 14, 2014 /PRNewswire/ -- A first-of-its-kind exploration of social data, entitled "What America (Tw)eats," conducted by the National "got milk?"® Milk Mustache Campaign in conjunction with social media analytics firm Crimson Hexagon suggests that, based on their tweets, Americans like to talk about protein and include some nutrient-rich choices, like milk, in their AM conversations, but may be too focused on foods with too much fat, and no fruits or vegetables – if they eat breakfast at all.
The National Milk Mustache "got milk?"® Campaign is helping Americans address that by giving them the chance to be one of 2,000 people daily to receive a buy one, get one free milk coupon. The promotion – at GotMilkGotProtein.com – is designed to encourage Americans to get into a healthy routine by starting each morning with milk's high-quality protein. Milk is a natural source of high-quality protein to build muscle and protein, and as part of a good breakfast, can help keep you fuller, longer. Plus it has calcium and vitamin D to strengthen bones and B vitamins for energy.
You can enter each day to instantly see if you're one of the day's 2,000 winners at GotMilkGotProtein.com between now and Feb. 17 at 11 am EST.
About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.ProteinFightClub.com or Facebook.com/MilkMustache. Lowe Campbell Ewald NY is the creative agency for the National Milk Mustache "got milk?®" Campaign.
About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry's most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more. For more information, visit www.crimsonhexagon.com.
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