He says it was ignorance and misinformation that propelled his decision to become a spokesman for agriculture.
And today, 13 years later, Nebraska rancher Trent Loos is heard on radio across the US, extolling the virtues of the men and women who produce the food, fiber, pharmaceuticals, and fuel the world needs.
Loos was the keynote speaker at this week's ag improvement meeting in Stanley.
In tonight's Eye on Agriculture, Loos has some thoughts on the industry.
(Trent Loos, Farm Advocate/Broadcaster) "13 years ago when I started this, I started doing it because I thought the consumer didn't know enough about where their food comes from. Interesting to note, here we are in 2014 and I'm going to tell you that the consumer knows too much about where their food comes from and generally too much of what they know isn't so. Hormones have become a buzzword and everybody wants to eliminate them - "don't give me any hormones!" Well first of all none of us would be here without hormones, and if it doesn't have hormones it has no nutritional value whatsoever. The only thing that should be hormone-free is sterile water that you drink out of a bottle. Otherwise if it doesn't have hormones it's of no value to you. I want somebody to come to a west river ranch, sit down with a ranching family in McKenzie County, North Dakota that's been doing that for 100 years and have somebody in Chicago tell that ranching family how to be sustainable. That I have no time for and that we really need to step back and say what is true sustainability. It's the people closest to the land deciding what's best. They (consumers) hear all of this noise about modern food production and I'm just asking today, here with Mountrail Cattlemen, I'm just asking them to do a better job of visiting with people and sharing with them what it is they do to turn the great resources we have in the state of North Dakota into the essentials of life. Because we've done that - producing twice as much beef with the same number of animals we had in 1951 and we have a better environment at the end of the day...the Boy Scout motto: leave it better than you found it. If I come to Stanley, North Dakota or I was in New Town last October, and nobody in that audience does anything different tomorrow than they did yesterday there's no reason for my wife to be at home taking care of the ranch and our three daughters without me.
In North Dakota, you can hear Trent Loos on KFYR Radio in Bismarck.