A Day in the Life of a Florist - KXNet.com - Bismarck/Minot/Williston/Dickinson-KXNEWS,ND

A Day in the Life of a Florist


Valentine's Day preparations are in full swing.

Among the popular businesses are flower shops.

"To work in a flower shop, you have to be an adrenaline junkie," says Laura Ressler, Owner of Robert's Floral.

Laura Ressler has been in the flower business her whole life and she's the third generation at Robert's Floral.

"Growing up in it, I just loved it and so I actually went to school to be a teacher and I just couldn't get away from this."

Her love for being a retailer of flowers then spread to her husband.

"Never thought of being a florist or owning a flower shop but, you know, marrying my wife and we were married for four years and then I came here to work at the flower shop," says Pat Ressler, Owner of Robert's Floral.

The whole family is on board this week to help during the season of love.

"We start prepping like a month ahead," says Laura.

Valentine's Day is their busiest day of the year.

"Exotics - orchids. We've sold tons of roses and mixed bouquets. Stargazers are one of our most popular things," says Ressler.

And people, mostly men, are lined up ready to win over their special someone's heart.

"There's just a lot of really sentimental things of sweet men in nursing homes buying flowers for their wives or you just have a lot of people that kind of bring tears to your eyes because it's so sweet and loving," says Laura.

At the end of the day...this is what matters most to both Laura and Pat.

"Helping them get what they want for their loved ones and for their girlfriends and their sweethearts," says Pat Ressler.

"This is going to sound really sappy but I really believe in love and people giving gifts and making other people feel better."

Perhaps, that's exactly what Valentine's Day is about.

In Bismarck for KX News, I'm Steph Scheurer.

Laura says her plan for Valentine's Day is to sleep when it's over.

She says since her whole family works with her, it might be tough to get a foot rub.

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