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SOURCE The House Worldwide
LONDON, February 20, 2014 /PRNewswire/ --
Richard Pinder's new-style network builds on promise to bring the best talent worldwide to global brands
In the wake of recent new business wins including Levi's and Laurent Perrier, global communications network The House Worldwide welcomes acclaimed creative producer Matt C. Minor to the newly created role of Head of Film and Entertainment. Effective immediately, Matt's role is to bring production expertise to the expanding roster of clients.
Matt has worked for some of the most awarded agencies for some of the highest profile clients in the world. As Executive Producer at Mother he was responsible for Coca Cola's entire moving image output including, Coca Cola, Powerade, Schweppes and Oasis. He also worked on Stella Artois and Pablo the drug mule dog for COI amongst other brands.
Comments Richard Pinder, Founder and CEO The House Worldwide, "Matt represents the kind of innovation and creativity that defines who we are. His talent for identifying and creating new working practices, nurturing creative talent and negotiating strategic partnerships for the world's biggest brands has won recognition far and wide. We're delighted to welcome him to the family."
Matt added, "The unique structure of The House Worldwide delivers a broad creative offering across many disciplines in multiple territories with great cost efficiency. I feel really fortunate to be part of such an experienced and talented team. There is a very clear appetite and ambition to make great work."
BAFTA member Matt joins from Independent Films where he was Executive Producer, working with a roster of established directors including Philippe Andre and Mike Maguire. He recruited and developed new directors, guiding them through the creative and production processes. He was also instrumental in developing more cost effective production at Independent such as Ibis Rabbits directed by Ornette Spencely.
In addition to his role with Mother, Matt's 15 plus career has spanned stints with CHI where he produced content for a new hybrid Lexus model; with Wieden+Kennedy Amsterdam supporting Coca-Cola's global Olympic campaign for Beijing as well as campaigns for Electronic Arts Nintendo and Escada; at 180 Amsterdam for Adidas, Motorola, Amstel and GM; with BBDO for Daimler Chrysler, Sears, Wrigleys, Fed Ex and the ALS Society. He has also worked for independent TV companies outside of the commercial sector.
Prior to working in advertising, Matt established a research and VFX company in London and L.A, with OSCAR winner Dylan Kohler. While at Bristol University, Matt produced for BAFTA award winning director Ester May Cambell and was subsequently selected to study at the prestigious National Film and TV School.
About The House Worldwide
The House Worldwide launched in March 2013, bringing to market a global communications network with a difference. Senior talent, drawn across all communications channels and disciplines, offer clients world-class strategic, creative solutions with top level, personal service.
Partnerships are being created with some of the world's most innovative communications companies including Digital Luxury Group, CumminsRoss, Red 212, ChinaMADRID, Kitchen 8, Change, Prime PR, PATH, ToscaHouse, Noah London, Rhino Worldwide and Equizone Global. The network has created through-the-line campaigns for iconic upmarket haircare brand ghd; luxury sports car marque Maserati; Champagne Laurent-Perrier, and has recently been appointed by Levi's to lead global marketing communications. For more information please visit http://www.thehouseworldwide.com.
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