More and more ranchers are buying more and more cattle without ever stepping foot in the sale barn.
DV auction has truly changed the way cattle trade hands.
The sale must go on.
But that doesn't mean you have to be on the seats.
(Matt Lachenmeier / Kist Livestock) "DVAuction allows people that are from out of state or can't participate in the sale be here that day. They can bid online."
15 years ago DV Auction got it's start.
The online bidding service takes you to the sale without even being there.
And business has exploded in the past six years.
Jumping from 30-thousand registered users to 180-thousand.
(Brett Spader / DVAuction) "Kansas, South Dakota and North Dakota have been the most accepting of the technology. I think the big reason of that is that those folks are often full time ranchers. Both the buyer and the seller. If you are a rancher and you need to buy 3-4 bulls and you know you won't be able to get to a bull sale, those guys were very accepting of the idea of logging in and bidding."
(Sarah Gustin / firstname.lastname@example.org) "From the comfort of your office, kitchen, even the KX Newsroom, you can log in and watch a sale anywhere in the United States. Spader says just six years ago the company was broadcasting roughly 120 production sales. Last year that number jumped to 650. Spader says on any given Saturday in March there will be more than 25 sales all happening at once."
And in no place in the world are there more DV Auctions held than at Kist Livestock in Mandan.
(Brett Spader / DVAuction) "I would wager that they have more production sales in that auction market than any other auction market in the United States. "
(Matt Lachenmeier / DVAuction) "Mary Jo works up here. She monitors it all the time and types in the prices. They click on their button which will highlight her screen and we also have a screen on the auction block that the auctioneer can see also. There is only up to a 1/2 second delay. That is how quick it is So it's real time. It's right now. Every sale we have bidders we have had up to 300 bidders at some of our bigger sales."
Lachenmeier says more than 40 bulls have been purchased on DV Auction in just one sale.
(Matt Lachenmeier / DVAuction) "Just with the weather situations the way it is in North Dakota. And the way that the industry has gotten. there are people buying these cattle from all over the U.S. You get cattle buyers outta Missouri, Florida different places like that all the way down south."
A service that's truly changed how cattlemen do business.
Kist Livestock hosts roughly 35 special sales from December through April.
Lachenmeier says at least 90% of those producers choose to offer DVAuction at their sale.