Business Beat - Dot's - KXNet.com - Bismarck/Minot/Williston/Dickinson-KXNEWS,ND

Business Beat - Dot's

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Business Beat today looks at what it has taken to make a local business nearly a household name...and common snack too.

Dot's Pretzels' share of the snack market is growing in the region -- and that has meant lots more work in Velva where the company is based.

Perry Olson has that.

 Chop down on one of these...and you are bound to go back for more -- Dot's Pretzels -- baked up in Velva -- have taken off.

(Dorothy 'Dot' Henke - Dot's Pretzels Owner) "I had a sales rep the other day...what he is saying to his customers now is 'savor the flavor'. And I thought that was so cool."

That flavor is being savored in at least nine states now where they are sold -- 600 locations! This Pride of Dakota product has become a snack superstar -- with Dot herself giving lots of credit to the organization that helped kick start it -- and lots of hard work to get noticed...

(Dorothy 'Dot' Henke - Dot's Pretzels Owner) "I sent out little sample boxes...and would follow with a phone call a few days later and my, as we say, my batting average was really really good."

Here in Velva her staff of seven now back up about 720 pounds a day to ship out. The pretzel twists are shipped in...but the flavor is her own...

(Dorothy 'Dot' Henke - Dot's Pretzels Owner) "I just kept tweeking it until I thought it was good. I never thought it was going to do this though."

The growth has been fast, but controlled. They keep up with the strong demand still -- but that doesn't mean Dot doesn't see big growth in the future. In fact, she'd love to see Dot's Pretzels on store shelves across the country...

(Dorothy 'Dot' Henke - Dot's Pretzels Owner) "There seems to be employees who want to work here and if we can keep up with demand and keep growing by what we can handle and keep adding an employee or buying equipment...whatever it needs I think we will just keep doing."

Baking, filling, and shipping -- a snack that continues to grow in popularity. With Business Beat, I'm Perry Olson. 

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