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Phillip Gates Joins the Ready-to-Drink Iced Coffee Company, Marking the Second Executive Hire in the Past Month
BROOKLYN, N.Y., May 5, 2014 /PRNewswire/ -- RealBeanz™, the ready-to-drink gourmet iced coffee company, announces today the addition of Phillip Gates to its executive team, to serve as Vice President of National Accounts, overseeing development and growth for the brand.
Gates recently joined RealBeanz with over two decades of experience in the consumer goods industry, most recently serving as National Director of Convenience Store Sales for Killer Buzz Beverages. In this role, Gates managed all major national accounts as well as developed and implemented distribution programs for the company's convenience store network. In addition to his position at Killer Buzz Beverages, Gates has worked with consumer brands such as Everlast, SPITZ/PEPSICO, Quaker Oats/Gatorade, Dreyer's Grand Ice Cream and M&M/Mars, among others.
Gates brings invaluable insight into the consumer goods space, particularly as RealBeanz continues to aggressively expand distribution throughout the United States and launches its first-ever marketing and advertising campaign this summer. In his new role, Gates will be responsible for exceeding profitable revenue growth as well as actively participating in the planning and sales processes to generate new opportunities.
"Phillip's consistent track record of managing teams to exceed sales performance and expectations makes him an ideal addition to our rapidly growing team," said Serge Freund, brand creator and President of RealBeanz. "We are excited to have Phillip on board, especially during this period of intense growth for our brand."
Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining premium-brewed beans and reduced-fat milk with functional ingredients such as vitamins and herbs. Currently available in seven flavors and personalities – Cappucino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist, Diet Cappuccino/Trim & Fit, Cappuccino with Coconut Water/Refresh and Dark Roast with Coconut Water/Refresh. Each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information, please visit www.RealBeanz.com, "like" RealBeanz on Facebook and follow on Twitter @RealBeanz.
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