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New Platform Has Ability To Map Every Individual on Instagram
CULVER CITY, Calif., May 14, 2014 /PRNewswire/ -- theAmplify (www.theAmplify.com) -- an Instagram influencer marketing firm -- with a suite of services powered by a proprietary technology, SharedRank™, launches today.
theAmplify serves as a holistic full service agency for highly advanced Instagram influencer marketing unlike anyone in the industry. Included in their suite of services are: branded conversations utilizing influencers, custom campaigns, photo contests and product placement -- online and at live events. The foundation of these services is SharedRank™, which has the ability to map every individual account on Instagram, the content categories of interest for those individuals, as well as who influences those categories.
"Our proprietary algorithm, SharedRank™, conducts an extensive analysis and ranks influencers' and followers' accounts into content categories to understand the type of content they engage with, allowing for highly advanced targeting capabilities." said Justin Rezvani, Founder and CEO of theAmplify.
Rezvani added: "This type of data and psychological approach helps streamline the engagement and sales cycle of a brand's Instagram efforts by targeting the right audience, through the right influencers at exactly the right time for branded campaigns."
The services theAmplify provides are executed via a mobile application that allows influencers to submit authentic, user-generated content for campaigns. theAmplify's platform is connected to the application, allowing for review and approval of all media to ensure 100% brand-safe content.
With every campaign, theAmplify provides a dashboard displaying real time engagements, reach, and influencer participation to ensure full transparency as well as detailed metrics and robust sentiment analysis to support actionable marketing decisions.
Major movie studios, brands and agencies are already partnering with theAmplify, utilizing SharedRank™'s advanced targeting for movie releases and new product launches. To show how powerful and advanced SharedRank™'s technology is, theAmplify partnered with Survata to conduct a study on the effectiveness of a film's opening weekend campaign to investigate data-backed results. theAmplify saw a 34% lift in awareness among the films Instagram target audience, Females 13-24.
theAmplify is a privately-held company based in Culver City, California, founded in 2013 by Justin Rezvani. theAmplify's proprietary technology, SharedRank™, and its scalable platform allows brands to reach millions through select targeting capabilities resulting in data proven social value.
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