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SOURCE Optimal Strategix Group
NEWTOWN, Pa., May 15, 2014 /PRNewswire/ -- How do you address a crowded and commoditized category such as consumer healthcare? According to Tiyale Hayes Director, Global Strategic Insights at McNeil Consumer Healthcare, your organization must become even more customer-centric.
Mr. Hayes spoke recently at the 2014 Front End of Innovation Conference, where he addressed FEI's Trends & Foresight into Action Summit. Central to Mr. Hayes' presentation was a customer-centric approach developed in collaboration with Optimal Strategix Group (OSG). Despite the challenges of the market where Johnson & Johnson's brands compete, customer-centric strategies drive innovation and differentiation. Mr. Hayes highlighted the importance of understanding why customers make decisions, a need supported by OSG's proprietary ASEMAP methodology. Most importantly, Mr. Hayes pointed out that innovation is a continuous process, one that must be aligned constantly with evolving consumer needs.
"We're very pleased to support Tiyale & McNeil's initiatives with our customer-centric approach to understanding the benefits and needs that drive customers' future consumption choices," commented Dr. R. Sukumar, Optimal Strategix Group's (OSG) founder and CEO. Dr. Sukumar continued, stating "We relish our collaboration with Mr. Hayes, and we're especially proud to see our approach put into action in this manner. Our goal is to help our clients unlock new markets and drive innovation through a customer-centric framework that identifies their most valuable customers to grow their business."
About Optimal Strategix Group, Inc.
Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and technology services to help clients achieve growth through customer centricity. OSG serves global Fortune 1000 companies in the consumer goods, business to business, life sciences, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has offices in New York City, San Francisco, Atlanta, Bangalore, Manchester (U.K.), and Brussels.
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