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SOURCE Playboy Enterprises, Inc.
LOS ANGELES, May 15, 2014 /PRNewswire/ -- Playboy Founder Hugh M. Hefner today named Kennedy Summers, 27, the magazine's 2014 Playmate of the Year during an exclusive cocktail luncheon on the garden grounds of the iconic Playboy Mansion.
Kennedy is featured on the cover of Playboy's June 2014 issue and inside the magazine in a 12-page pictorial that gives a nod to each decade of Playboy's 60-year existence, shot by renowned fashion photographer Michael Bernard (issue on newsstands and iPlayboy.com Friday, May 23, with additional behind-the-scenes photos and video available at Playboy's newly-launched website, Playmates.com, beginning today). The statuesque blond first appeared in Playboy as the magazine's December 2013 Playmate of the Month.
Kennedy, a Berlin-born, Virginia-raised international model, holds a bachelor's degree in anthropology; a master's degree in health administration; and is currently working on her M.D. with plans to become a plastic surgeon. She also speaks French and German.
"As 2014's Playmate of the Year, my mission is to help Playboy thrive, as it always has, to break boundaries and carry us into the future," said the brainy beauty, who wore a floor-length white royalty lace spring gown by Zhang JingJing Couture during the luncheon ceremony. "I couldn't be more excited!"
Along with her title, Kennedy receives $100,000 in prize money; an Oris Artelier Date Diamonds watch, featuring a multi-piece stainless steel case set with 72 diamonds; and a one-year lease on a MINI John Cooper Works Roadster. The sporty MINI Roadster is a compact two-seater with excellent boot capacity. Like every MINI, its go-kart handling, innovative features and stylish design make for a unique motoring experience with the top up or down.
In celebration of Kennedy's Playmate of the Year honor, a limited edition t-shirt collection featuring images and outtakes from her pictorial will be available on PlayboyStore.com beginning today. A portion of sales will benefit Wounded Wear, a charity close to Kennedy's heart, which provides free clothing and modifications to wounded warriors and raises national awareness of their sacrifice.
Kennedy is Playboy's 55th Playmate of the Year. Playboy named its first Playmate of the Year, Ellen Stratton, in 1960.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.
For over 100 years, Oris has been making purely mechanical watches in Holstein, Switzerland. The symbol of Oris mechanicals is the red rotor – it's a sign of the natural power that fuels our watches, and a registered trademark. Comprised of four worlds: Culture, Diving, Aviation and Motor Sport, Oris watches are made for everyday wear and offer the luxury of common sense. That means we provide our customers the best possible watch for the money, using useful complications and functional designs. Staying true to a rich heritage, Oris is one of the few Swiss watch companies to remain independently owned and operated.
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