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SOURCE Johnson & Johnson
Once Upon a Care Video Reveals the Care You Give a Child, They Will Give Back to the World
NEW BRUNSWICK, N.J., June 4, 2014 /PRNewswire/ -- What does it take for parents to raise a caring child? How can parents inspire their children to care? A recent Johnson & Johnson survey shows that parents have a tremendous impact when it comes to instilling caring values in their children. These insights led to a social exercise conducted by Johnson & Johnson to see the power of care through the eyes of children, and is revealing the results with a new online video titled "Once Upon a Care."
Working with renowned children's book author Patricia Lakin, Johnson & Johnson visited a New York City elementary school to talk to children about their views on caring. Lakin then worked with illustrators to transform the children's stories into books, which the children read to their parents, providing a unique glimpse into how a parent's actions can positively impact how their children see the world and engage in acts of care. The entire process was filmed and turned into an online video that demonstrates that the care you give your children, they will give back to the world.
While setting a positive example for younger generations is important to a majority of Americans (90 percent) that took part in the Johnson & Johnson survey, teaching care to children can be challenging. Parents today (79 percent) say a primary reason they are caring themselves is because they want to set a positive example for their children, but a majority of moms (55 percent) and dads (53 percent) feel that the demands of their children's busy schedules pose a challenge when it comes to demonstrating care within the community. Moreover, parents' own hectic schedules are the number one reason (62 percent) they don't participate in caring acts with their children, as often as they should.
"At Johnson & Johnson, we understand the vital role parents play in all aspects of their children's lives, and we want to inspire parents to continue to take an active role in teaching their children the importance of care," said Holly Means, Vice President, Corporate Equity Strategy and Sponsorships, Johnson & Johnson. "Our 2014 FIFA World Cup Brazil™ sponsorship is an excellent opportunity for Johnson & Johnson to continue our 125 year legacy of care globally."
Johnson & Johnson believes that one act of care can inspire another and ultimately create a more caring world. Based on this philosophy, the Company developed the CARE INSPIRES CARE™ campaign to support its 2014 FIFA World Cup Brazil™ sponsorship. With the "Once Upon a Care" video, Johnson & Johnson is hoping to inspire others to perform more acts of care. Consumers who watch the video can download a digital copy of the "Once Upon a Care" book, and for each digital download, Johnson & Johnson will donate a hardcopy of the book to school libraries. "Once Upon a Care" is the latest iteration of a larger campaign that is demonstrating the power of caring via video and digital channels.
Through CARE INSPIRES CARE™ and as the Official Healthcare Sponsor of the 2014 FIFA World Cup™, Johnson & Johnson aims to foster caring among people every day and provide resources to help care for and enable a healthier future for families and communities. As part of its CARE INSPIRES CARE™ campaign, Johnson & Johnson is also inviting people to share their caring stories on the CARE INSPIRES CARE™ Facebook page. Every like and share on the CARE INSPIRES CARE™ Facebook page will be tracked via the "Caremeter" on the page, and people can participate in the conversation using #JNJ and #inspirecare. To learn more about the program and inspiring the next generation to care, visit www.careinspirescare.com.
About Johnson & Johnson
Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson Family of Companies. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 128,000 employees at more than 275 Johnson & Johnson operating companies work with partners in healthcare to touch the lives of over a billion people every day, throughout the world.
Alexandra Holland, Johnson & Johnson
Brian Walker, MATTER, Inc.
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