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CallFire Study Reveals Text as Preferred Method of Communication in Emergency Situations
SANTA MONICA, Calif., July 24, 2014 /PRNewswire/ -- As much of the country continues cleanup from tornadoes, hurricanes and ongoing severe summer storms, findings from a new study released today by CallFire and conducted online by Harris Poll among 2,100 U.S. adults 18 and older show that three in five Americans (59%) say they are more likely to pay attention to emergency alerts, from hurricane warnings to Amber alerts, sent to their phone as opposed to other methods such as roadside signs or TV. The study provides insight into cell phones as the preferred first mode of communication in an emergency, but also as the means by which many Americans prefer to conduct other, more commonplace, daily tasks.
Findings from the study include:
This is an emergency; this is not a test
In an emergency situation, 90% of adults say the first way they try to reach friends and family is by phone.
Don't call us, we'll text you
It's not just emergency notifications that Americans find useful on their cell phones. As our devices have become an integral part of our daily lives, consumers look to them more and more for daily tasks. A majority of Americans (59%) say they would prefer to do any of the following activities via text rather than by phone or email: receive reminders for appointments or to pay bills, receive discounts or coupons, change a password, or get updates about flight changes or cancellations.
Ignorance is bliss?
A strong majority of Americans (71%) say they have found themselves in a severe weather or emergency situation without power and/or access to Internet or television and 41% have been unaware of a local disaster in real-time.
To learn more about CallFire, the cloud-based text and voice communications platform that helps organizations market to prospects and customers, go to: www.callfire.com
This survey was conducted online within the United States between June 19 and 23, 2014 among 2,100 adults aged 18 and older by Harris Poll on behalf of CallFire. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
CallFire is a Text and Voice platform that enables businesses to communicate with customers to drive revenue and increase sales. CallFire makes telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents, and more. Over 200,000 users rely on CallFire to reach customers more efficiently. To learn more about how to grow your business, visit http://www.CallFire.com.
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