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NEW YORK, Aug. 20, 2014 /PRNewswire/ -- Tracx, the leading unified enterprise social media platform, today announced that Eric Forst has joined its executive team as the Vice President of Client Services. This new role within the organization reinforces Tracx's commitment as a customer-centric organization as they continue to grow rapidly.
In his role as VP, Client Services, Mr. Forst will leverage his deep experience in SaaS platforms for digital and social media to oversee and manage the Tracx client services department to maintain its industry-leading customer satisfaction levels. Eric will head the Tracx training and on-boarding programs, including the development of a video training series, spearheading regional and national user conferences, and developing improved processes for inbound customer support and account management.
"As Tracx continues to experience rapid growth as the industry's leading social media analytics and engagement platform, we are committed to ensuring our clients' success with a renewed commitment to our delivery of services." Geoff Farris, CRO of Tracx.
Prior to Tracx, Eric was Chief Sales Officer of Synapsify, Inc., a text-analytics company and he was VP business development for Banyan Branch (now Deloitte Digital), a social media agency. In addition, he headed agency partnerships and territory sales for Visible Technologies, a social media analytics platform. He has also headed corporate marketing for Traffic Marketplace, one of the Internet's largest display advertising networks in 2005, and for Agile-1, a hosted software solution for the staffing industry.
Eric received his MFA in English/Creative Writing from UMASS, Amherst and his BA in Foreign Affairs from the University of Virginia. Eric is a frequent speaker on social media and marketing and has presented at venues including Text Analytics World, Social Media Club, MediaPosts' OMMA conferences, Gravity Summit and Digital Hollywood.
Tracx is the leading unified enterprise social platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. The world's top brands rely on Tracx.
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