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FC Bayern Munich Expands Online With Sports Endeavors Partnership

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SOURCE Sports Endeavors

HILLSBOROUGH, N.C., Aug. 26, 2014 /PRNewswire/ -- Sports Endeavors, one of the largest soccer retailers in the world, today announced the opening of the new FC Bayern Munich online retail store – www.BayernMunichStoreUSA.com – which it will manage.

FC Bayern Munich is one of the strongest teams in world soccer thanks to its rich history and dominance on the field. They recently sent a total of 14 players to the World Cup, the most among all clubs, including seven World Cup champions, to form the backbone of the German National Team.

"Our U.S. online retail partnership with Sports Endeavors is in response to our rapidly increasing fan base in North America," says Jörg Wacker, board member for Internationalisation & Strategy, FC Bayern Munich. "We want to supply those fans with the best that Bayern Munich has to offer in a quick and efficient manner."

"Sports Endeavors helps bring on field successes of worldwide soccer clubs to the retail arena by delivering fans top notch products," says Doug Williams, Business Development Director, Sports Endeavors. "More than 1 million fans receive our monthly catalogue and over 60,000 products are sold through our websites. We're proud to support Bayern Munich's new online retail store as it continues to expand its footprint in North America."

Soccer Touch Point Statistics:

  • GROWTH: The average attendance of Major League Soccer (MLS) is 18,470 people per match, more than both pro basketball and pro hockey and only behind the NFL and MLB. Source: Forbes
  • VIEWERSHIP: The 2014 World Cup final was the most-watched soccer game ever on U.S. television as 17.3 million viewers watched the Germany-Argentina overtime match on ABC and another 9.2 million viewers on Univision for a combined audience of 26.5 million viewers. Source: SoccerAmerica.com
  • YOUTH: For the first time in the 20-year history of the ESPN Sports Poll, MLS caught up with MLB in one significant marker of popularity. Both leagues can claim 18% of 12 to 17-year-olds as avid fans of their sport. Source: ESPN
  • REACH: 24 million Americans play soccer, second to China in terms of participation Source: U.S. Soccer Federation

About FC Bayern Munich: FC Bayern Munich has a total of 62 major trophies that include five European Cup titles, three Club World titles and a record 24 German League titles. FC Bayern Munich's subsidiary, FC Bayern Muenchen, LLC, has been in operation in New York City since April 2014 and is the club's first international office. Its goal is to further strengthen the Bayern Munich brand in North America.  

About Sports Endeavors: Sports Endeavors, Inc. of Hillsborough, North Carolina is a leading multisport, multi-channel retail company featuring globally recognized brands. Founded in 1984, it is the largest soccer retailer in the world. With more than 600 employees, Sports Endeavors is a family-owned business with an unwavering dedication to service and a passion for soccer, lacrosse, and rugby.

Brian Cockman - AC&M - brian.cockman@acmconnect.com - 704-697-4400, ext. 4423
Cindy Wincek – Sports Endeavors - cwincek@sportsendeavors.com

©2012 PR Newswire. All Rights Reserved.

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