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SAO PAULO, Aug. 29, 2014 /PRNewswire/ -- In the first half of 2014, Brazilian e-commerce registered R$ 16 billion in sales, a 26% nominal growth in relation to the same period last year. By the end of the year, the forecast is that it will reach R$ 35 billion, a result that will be 21% higher than that which was registered in 2013, reaching 104 million requests. This is some of the key data presented in the 30th WebShoppers report, released by E-bit, a company specialized in e-commerce information.
"E-commerce is increasingly attracting Brazilian consumers, which are more and more interested in taking advantage of the convenience and attractions offered by this channel", says the Executive Director at E-bit, Pedro Guasti.
In this first half, the number of orders reached 48.17 million and the average ticket was registered as R$ 333,40. One of the factors responsible for this growth in sales is that new consumers are entering online retail sites, which up until June totaled 5.06 million. A total 25.05 million consumers shopped on the Web in the first half of the year. By the end of 2014, E-bit expects the Brazilian online stores to reach 63 million one-time consumers, who have already made at least one purchase over the Internet.
World Cup boosts TV sales
The World Cup helped increase the volume of e-commerce sales, as occurred with the last editions of the event. However, only 11% of the respondents said they had been motivated to buy a product because of the World Cup. During the period prior to the event, there was an increase in TV set sales and products related to the event such as team shirts and footballs.
Fashion continues leading
The Fashion and Accessories category keeps the leadership positions with 18% participation in the total volume of orders, and is followed by Cosmetics and Perfumery/Health (16%), Appliances (11%), Books/Subscriptions and Magazines (8%) and Telephony/Mobile phones (7%) and Computers (7 %).
In the first six months of this year, the mobile device sale share rose from 3.8% (June 2013) to 7% (June 2014), an 84% increase in one year. In 2014, 2.89 million orders were performed, generating R$ 1,13 billion in sales.
The full report will be available for free download at the site www.ebit.com.br/webshoppers.
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