She said after starting a thriving photography business she still had this feeling that she had more to offer.
“It really came out of this place of where like what am I doing with my life. I think women especially get to these places where they are like what is my purpose? What should I be doing?”
She says she was on a trip when the idea first sparked.
“I remember being in Ecuador and using my camera with its conventional strap and seeing these women carry much heavier things with ease and here I am carrying my heavy strap and my neck is hurting my shoulders are hurting and I am like this is not right,” says Elliott. “So this light bulb moment went off where I am like there is a better way to do this.”
She had her inspiration– she based her design off how the women were carrying their large loads with such ease. She gave me a little bit of a tutorial on why the strap is so unique.
“I was now in this moment where I was like do I just quit 100 percent or maybe I just didn’t hear it right and this isn’t what I should have done. And I was really faced with a couple of weeks of what was I thinking. I am crazy why did I do this thing.”
She said after a friend sent her a scripture verse a holy fire came over her.
It is one of the worlds most trusted camera strap companies and after hearing Elliot’s story— the owner decided he wanted to be a part of her story. She told me after teaming up, their first launch went better than she expected.
Elliott says she’s so grateful for all the positive feedback and success of the strap, but says it means more to her than just business.
“If I can create a camera strap that encourages people to take their DSLR cameras out and put their cell phones down. Then I know I did something awesome for you. When memories fade pictures remain and that’s what this is ultimately about.”