Business for coffee shops increase during cold snap

Good Day Dakota

64% of Americans drink at least one cup of coffee every single day, according to a study by the National Coffee Association.

It could be for the energy boost, but a source to stay warm is also on many people’s minds this week.

The freezing temperatures don’t keep faithful coffee drinkers from getting their fix.

“The cold’s not going to stop them from getting that cup of heaven,” supervisor at With Room Coffee, Kimber Dunham, said.

Kelsey Opdahl agreed, “You have to have your hot cup of coffee to warm you up, right?”

“It’s my reward for being out in 50 below degree weather,” Sabrina Herrmann joked.

It’s the first winter season for With Room Coffee, and despite the cold, customers don’t seem to be too concerned that there’s no drive thru.

“It depends on the day, it depends on the week, but surprisingly for January, it has picked up a bit,” said Dunham.

Dunham says the would-be drive-thru customers usually opt for delivery.
“So that person who doesn’t want to sit in their car and wait through a line or come into the cold .. or whether it be a doctor or nurse who can’t leave work or someone who just doesn’t want to leave their house, we will bring that to them.”

For coffee shops with a drive-thru…  “I have a fancy little heater up top that blows hot air into my face,” Morgan Olonia, assistant manager at Broadway Bean and Bagel, said that’s her way of keeping warm behind the window.
The cold weather changes the customer base there, too.

“We get way less customers in the house and way more in the drive-thru,” said Olonia. “There’s a lot of frozen windows so they open their door then they say ‘maybe I should have just came inside.’ But, yeah, it definitely spikes when it’s cold outside.”

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