Fresh pet food sales rise dramatically, but is fresh food the better option?

Good Day Dakota
Our pets are not only our best friends but our family. We want to make sure we give them the best care we can. That’s why people all over the nation are now leaning more towards fresh pet food.
Some of the benefits pet owners say after making the switch will give your pet:
  • More Energy
  • Longer Life
  • Less waste, and firmer stools
  • Fewer Trips to the vet
However fresh food can be expensive. The average cost is over $5 a pound and the average price of the frozen raw stuff is over $6 a pound.

I sat down with the owner of a local pet food store who says it can be expensive, but it really can make a difference in your pets life.
“Do you think the fresh food is like a fad right now or do you think this is actually something you think people are going to start doing?”
“This is the way things are going,” says McMillan.
According to Nielsen Data, the sales of fresh pet food in grocery and pet stores have increased by 70% between 2015 and 2018. This totals to about $546 million.
Mcmillan says, “More and more people are treating their pets like family members because they are and they want the same health benefits.”
Mcmillian specializes in all natural and fresh food products for pets.
“When we first started we probably manufactured 25 lbs. a month in food of one formula. Now we are doing 75 to 100 lbs. a week,” says McMillan. 
She says because of recalls, lawsuits, and people just being informed about the food they give their pets, more people are turning to it. She even showed me some of her success stories.
“This is Mimi, when she first came here she came to for acupressure and food and this is about a year later,” says McMillan. “Where after moving her to our buffalo meal, her hair got better, her tongue is no longer sticking out and it’s not as dark red and dry as it was when she was eating commercial food.”
However, some vets think it’s too soon to say its the smarter move.
Veterinarian, at Loving Paws Spay and Neuter Clinic, Maria Henderson says, “No, nope not enough research or anything I have found that its that much better.”
Henderson says she still feeds her own animals regular pet food. She says while there might be fewer preservatives, there is more risk than benefits.

“It’s not cooked most of the times so there is salmonella, listeria, botulism, E. Coli, and those kind of things.”
She says it just really depends on the animal and what allergies and diet their vet recommends. But at the end of the day, the decision is ultimately up to you.
McMillan did add it is very expensive to go with fresh food, but there’s still a lot of healthy alternatives to try other than generic dog food.
“Do a trial…take a dog that isn’t in prime health change it from its kibble over to fresh foods and give it 6 months. The dog will tell you itself on the difference on what it looks like…just its energy level, the way it looks, the way it feels. They can’t rebuttle the fact the dog is doing better.”

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