It’s predicted that there will be around 2.7 billion worldwide social media users by the end of 2019.

A handful of those people are working hard from Minot Air Force Base to keep the rest of the world updated on its mission.

The people working in public affairs at the air base have a lot of fun doing their jobs.
It takes a team effort to deliver Air Force news, base updates, and maintain a social media presence.

“We try to update it [social media] four times a day,” Tech. Sgt. Jarad Denton said.

The world of social media is ever-changing and that means even the military has to keep up.

“We tell the Air Force story,” said Denton. “That could be the mission, the airmen making the mission happen, the equipment that we have on installation, and also what our intent is, what our commander’s intent is.”

The social media squad pays close attention to their commanders’ pages so that the posts can compliment each other.

“That B52 out in the cold was actually posted by our 5th Bomb Wing Commander. He runs his own Instagram page, Warbird1,” Denton said.

The 91st wing commander is on Twitter, too.
“Theodore Roosevelt is where we derive our name from, so he’ll put out Teddy Tuesday quotes.”

All the magic happens in ‘the pit,’ which is the newsroom of Minot Air Force Base.

“We definitely want to let people know what the government is doing with their tax dollars,” Senior Airman Alyssa Akers said. “So, our job here is to make sure we’re telling people what we’re doing here and why we’re important. Just getting that word out so people can understand why we exist.”

Denton said, “We took social media as an opportunity rather than just a platform.”
So there’s no harm in cracking jokes about the weather .. or even about equipment training from Staff Sergeant Steven Adkins, who is currently deployed overseas.

“The mission that we do is unique and it is very serious, but we’re also human beings behind the uniform,” said Denton. “So in order to accurately portray that, we do need to understand that our audience is not serious all the time, they like to joke and they care about the mission that we do here which is very important to the Department of Defense.”

There’s a lot more happening from the pit than just running social media.

Airmen in the Public Affairs office hold many responsibilities, ranging from escorting local media like KX News on base to yielding requests from network news.