Do you listen to podcasts?
A new CBS News poll shows most Americans now do. A year ago, the majority of Americans never listened to podcasts.
And not all podcasts are national productions — some are hyper-local, and serving a key purpose for the community.
Jonah is the ringleader of The Good Talk Podcast — beamed out to the world from his home studio in Minot.
“My goal is to always do at least three shows a week,” he says.
The show has close to 2,000 followers on Facebook. And just what is it about? Well, a lot of things.
“We’ve been about public education. We’ve been about sports. We’ve been about Game of Thrones,” Lantto says.
But the show found a new focus when Jonah met now-Minot City Councilmember Josh Wolsky.
“Good Talk Minot came about as a result of a fortunate collision in a coffee shop,” Wolsky recalls.
“Josh and I met, and he said, ‘What would you think about doing some local content?'” Lantto says.
Now, twice a week, it’s all Minot, all the time. Here they’re joined by John Zakian, who works for the city, to talk about plans for downtown Minot.
“It’s not very often that you get to sit down and chat with somebody for an hour and really explore issues,” Wolsky says.
Jonah says he’s glad the podcast has found a loyal audience — because he gets to shine a light on the city he loves.
“You grow up and you hear the words, and I think it’s an incorrect stereotype: ‘There’s nothing to do in Minot!’ At one point in time I was probably somebody who said those very same words,” Lantto says. “I think if you’re tuned in to the right channels, and they’re not hiding, there’s a lot to do. There’s more to do than I have time and/or money for!”
And he gets to learn a thing or two in the process. “We’re about our guests. We’re about the people we can bring on the show who can make a difference in this community, or making a difference in the world somehow.”
Jonah Lantto — your friendly neighborhood podcaster — is Someone You Should Know.
It’s also available in audio podcast feeds. Here’s the link to the page on iTunes.
It even has local sponsors, like Souris River Brewing and SRT.