Augmented Reality Predicted to Surpass Virtual Reality in Immersive Technology

Augmented Reality OTS_1538696631549.png.jpg

Virtual reality brings users into a completely new visual environment, separate from the real world. Many times it requires the use of expensive goggles or a headset.

But industry experts say augmented reality will soon surpass virtual reality as the most popular immersive technology.

With augmented reality, you are augmenting or adding to an existing environment or even a paper ad. 

It’s typically done using special apps for a phone or tablet, making it much more cost effective.

Pokemon Go is a great example of augmented reality.

Agency MABU Creative Services Director Edward Sargeant says, “We also see people like Google using it to translate what we know right now as Google Maps. They’re actually working to get an augmented experience where you can see the directions on your phone, and it’ll actually guide you through the roads and the cities as you’re making your trip.”

Sargeant says you may begin to see augmented reality used as an educational tool, particularly in museums and at historical sights. 

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Stories

More Local News

Recent Videos

Shiloh Christian Girl's Basketball

Bishop Ryan Boy's Basketball

Minot Boy's Basketball

Legacy Girl's Basketball

Mineral Rights Lawsuits

Mandan Fire Department

Food Pantry

Wednesday, December 2nd, 2020 - KX Storm Team Evening Forecast - Dave Holder

KX Convo: Josh Boschee

Cyberattacks surging as COVID-19 pandemic continues

KX Storm Team Full Evening Forecast w/Tom Schrader 12/2


Hospital Perspective

Christmas Lights

Tom's Wednesday Afternoon #OneMinuteForecast 12/2

How cloud cover impacts overnight temperatures

Amber's Wednesday Morning #OneMinuteForecast 12/2

Wednesday's Forecast: decreasing clouds and cooler temps

Larry Watson

More Video

KX News Trending Stories

Don't Miss

More Don't Miss