Many people are choosing to skip the alcohol this month as a part of a growing health campaign called ‘Dry January.’
And they’re in luck. It comes as more and more restaurants and bars are serving up the latest trend in the drink world: Craft Cocktails that don’t have any alcohol at all – “Mocktails”.
That means thoughtful, well-crafted alternatives to soda and juice – for more and more people choosing to skip the spirits.
“We’ve seen there’s been a 5% decrease in alcohol consumption over the last 5 years,” said Caleb Bryant – Senior Beverage Analyst/Mintel, “The rise of alcohol-free cocktails is partially driven by Americans focusing on health and wellness.”
“For some, that means reducing alcohol consumption, or abstaining from alcohol entirely,” said Bryant.
This movement extends beyond the bar, Heineken just released its first non-alcoholic beer and “Seedlip” became the worlds first distilled non-alcoholic spirit.