Starting Thursday, June 21, Facebook will ban weapon accessory ads from appearing before Facebook users under the age of 18.
“We already prohibit ads for weapon sales and modifications like magazines,” Facebook notes on its business blog. “However, advertisers have been able to promote other weapons accessories, including products that are mounted on guns for the purposes of illuminating, magnifying or focusing in on (e.g. optics, flashlights) a target as well as holsters and belt accessories. Starting June 21, advertisers promoting weapon accessories must restrict their audience to at least 18 years of age and over.”
The changes come amid the recent spate of school shootings around the country.
“Unlike posts from friends or Pages, ads receive paid distribution,” Facebook says in its post. “This means we have an even higher standard for what is allowed and why we have chosen to limit weapons accessories to an adults only audience.”