Facebook says it will now restrict e-commerce businesses that advertise for products that are unsatisfactory or don’t arrive on time.
Today we learned more about this new feature and how to use it.
Consumer complaints about misleading information in ads on Facebook are being heard.
KAT Marketing Digital Marketing Manager Greg Kasowski says, “So Facebook got some feedback and said we need to change this. We need to give consumers another option to rate businesses.”
And the social media giant is doling out consequences for businesses that aren’t transparent with customers.
Kasowski adds, “They said if there’s a lot of feedback on a certain business, then they’ll start to flag them or even not let them advertise anymore.”
Marketing firm Agency MABU’s C.O.O. Beth Schatz Kaylor says asking for customer feedback is not a new idea.
She adds, “This idea of holding companies accountable, however, is a little bit different. So the fact that Facebook isn’t just letting the reviewers themselves drive it, but that they themselves are going to say, ‘You’ve got bad reviews so we’re actually going to diminish your presence on the platform’, is something new.”
To leave feedback, scroll down the left-hand side of your homepage and click on ‘Recent Ad Activity’.
Ads you’ve viewed will show up in chronological order.
From there, click on ‘Leave Feedback’ and select ‘Satisfied’, ‘Neutral’, or ‘Dissatisfied’.
The next screen gives you a chance to specify your concern.
Facebook does share feedback with advertisers, but not your identity.
Kaylor explains that as time goes on, it’s becoming increasingly important for companies to add their own level of transparency and accountability.
She adds, “Because there’s so much noise. There are so many things, that you almost don’t know what’s true, who’s believable, who’s verified. So you’re going to be seeing more of these levels of verification.”
She says these extra check-points will be refreshing for consumers, but consumer protection is just one piece of the conversation.
The best thing you can do to protect yourself is to do your research before making an online purchase.