Citing the actions as the “first steps” in a new Youth Tobacco Prevention Plan, the U.S. Food and Drug Administration today said 40 retailers nationwide have been cited for selling JUUL brand e-cigarettes to minors.
FDA Commissioner Scott Gottlieb said in a statement released today, “We’ll hold retailers accountable for continued violations. Let me be clear to retailers. This blitz, and resulting actions, should serve as notice that we will not tolerate the sale of any tobacco products to youth.”
The FDA has also contacted online auction site eBay, to complain about several listings for JUUL products on its Web site.
The agency also sent a request to JUUL Labs, requiring the company to submit research and marketing documents.
“The information we’re requesting includes documents related to product marketing; research on the health, toxicological, behavioral or physiologic effects of the products, including youth initiation and use; whether certain product design features, ingredients or specifications appeal to different age groups; and youth-related adverse events and consumer complaints associated with the products,” said Gottlieb. “We don’t yet fully understand why these products are so popular among youth. But it’s imperative that we figure it out, and fast. These documents may help us get there.”
E-cigarettes, known as electronic nicotine delivery systems, or ENDS, are popular among school age youth. Many of the e-cigarettes have been designed to closely resemble USB flash drives, making it difficult for parents and teachers to recognize as nicotine delivery devices.
Many of the most popular devices are manufactured under the JUUL brand, but others include myblu and KandyPens.
You can read the full statement from the FDA here.
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