Lachelle Bumgarner is a brand new mom.
Her baby Kyree is perfectly healthy.
And Bumgarder wants to make sure to keep it that way.
“You know I feel kind of crazy. I’m always worried about her… I want to keep her away from the bad things,” says Lachelle Bumgarner.
Those “bad things” are ads, and they’re absolutely everywhere.
And it’s right at home on you TV where they hit the hardest.
With cartoon characters, bright colors, and fun music, constantly in front of them, it doesn’t take long to make an impact on young minds.
Some studies say kids can even start memorizing brands before they can read.
“Children form positive attitudes towards food that are high in calories and low in nutrients and they develop habits,” says Manisha Sawhnei, Professor of Psychology.
There are many campaigns that say big business targeting kids is a direct contributor to the childhood obesity epidemic. They claim it takes advantage of young and developing minds to make what they call “cradle-to-grave” customers.
“There are no ads for fresh vegetables and how they’re exposed is that they have a fun appeal to them and happiness to bad foods,” says Sawhnei.
Luckily for Bumgarder, little Kyree can’t even keep her eyes open long enough to see an ad.
“You really have to start young…Once they see that they’re just going to keep doing it as they get older,” says Bumgarner.
And for now the only thing on the menu for her is milk.
Out of all popular fast food restaurants, kids will see over 250 McDonalds ads every year.
The next was Subway at 81 ads a year.