Attention kids with lemonade stands — Country Time has your back in case you need “legal ade.”
In recent months, young people across the country have run into legal trouble in their home towns for operating unlicensed lemonade stands.
In one case, a five-year-old girl was fined $200 for operating a stand without a permit.
In another, three brothers had their lemonade stand shut down by police after several vendors at a nearby arts festival complained the kids were undercutting their prices.
The popular lemonade drink maker has set up a Web site and created a legal operation to defend young people operating lemonade stands who get fined or shut down by officials for selling the summertime drink.
The site, Country Time Legal Ade, opens with a short video featuring six sour looking attorneys standing behind three kids at a lemonade stand.
“Around the country, kids are getting busted for running lemonade stands,” the video narration states. “But this summer, things are going to be different. Because Country Time is introducing Legal Ade, a crack team ready to straighten out lemonade stand related permits and fines, making sure no kid is denied their right to a lemonade stand and all the benefits they bestow.”
“Any child fined for running a lemonade stand without a permit can have his or her parent apply for reimbursement. To apply, simply upload the image of your child’s permit or fine along with a description of what your lemonade stand means to your child, in his or her own words,” the company said in a statement.
Each submission will then be reviewed by Country Time Lemonade’s team. If accepted, the company will cover the permit fee or fine, up to $300. Also, it will donate up to $500,000 to help kids with their entrepreneurial pursuits next year and beyond.
Go to www.countrytimelegalade.com if your child’s lemonade stand has run afoul of the law and you want Country Time’s help.
