Little Black Dress Campaign


You might have noticed Amber and I wore the same black dress today and yesterday and it’s all for a good cause. 

It’s all for the little black dress campaign – United Way’s campaign to fight poverty long-term.

Happening now – Emily Medalen joins us live in studio with the story. 

Good morning Tim and Alysia, I’m here with Amber Rusicka, the operations manager for United Way.

What exactly is the little black dress campaign?

During the week of September 11-14, Women United and friends will lead a poverty awareness campaign, Little Black Dress, with more than one hundred women each wearing a black dress or outfit for four days, along with a goal to raise $250 each and a team goal of $1,500.

The funds raised are used to fund the education initiative of the United Way and focused on keeping families in their homes, making sure kids are able to get to school and learn, as well as finding mentors for these students.

Following the campaign, the celebration continues.. the Community, Caring & Cocktails Event on Thursday, Sept. 14. The event will be held at the North Dakota Heritage Center from 6:30 p.m. – 8:30 p.m. Tickets to the Little Black Dress Celebration Social are $40, with $25 sponsoring a child in the United Way Dolly Parton Imagination Library. The event will have appetizers, beer tasting and a silent auction to celebrate this important event.

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