Coronavirus
Coronavirus Information Center
Severe weather outlook South Dakota

Burleigh-Morton COVID-19 task force approves ad campaign

Local News

As North Dakota reported its single day record for new COVID-19 cases yesterday, you’ll be seeing a lot more ads encouraging masks, testing and social distancing in the coming weeks.

That comes as the Burleigh-Morton COVID-19 task force approved a new ad campaign Friday morning. Ad agency MABU developed messaging focused on three target groups: people who feel invincible, fatigued and resistant to change.

The marketing will be distributed through a variety of channels, including social media, TV and radio.

“When we went back and started talking about demographics, we started talking not only in terms of age but in mindset and behavior,” Mike Mabin of MABU said. “So as you’ll see, our campaign is built around some mindsets as well as demographics.”

The $77,000 media campaign is funded through the CARES Act, and will continue through Dec. 30.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Stories

More Local News

Recent Videos

Amber's Monday Morning #OneMinuteForecast 10/26

Today is the coldest day in the forecast

National Day Calendar: Pumpkin Day

Our Redeemer's Volleyball

Dickinson Trinity Football

Plays of the week October 25

Staying connected in longterm care facilities

National Guard send off

Robert One Minute 10-25

Wounded Warriors in Action

COVID-19 ND Watch 10-25-20

Class A and 9-man football

WDA Football

State cross country

Robert Suhr KX News At 6pm Forecast 10-24-20

Robert One Minute 10-24

Virtual confirmation

Election-centered executive order

District 6 Senate race

More Video

KX News Trending Stories

COVID Symptoms infographic

North Dakota Resources

North Dakota Resources

More Resources

Don't Miss

More Don't Miss