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Florists Feeling the Impact of Social Distancing

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Small businesses are scrambling to find ways to stay afloat amid the coronavirus.

Social distancing is keeping people in their homes and canceling events. That means a billion-dollar industry like the floral industry is not blooming as usual.

“Right now a lot of weddings have been postponed so we’re missing out on that revenue,” shared the owner of Ken’s Flowers in Bismarck, Tammy Krein.

“No funerals and hospital deliveries even for people that want to get deliveries to someone that is sick in the hospital. We’re not even able to deliver any of those types of things,” said Melanie Kitzan, a florist at Concrete Daisiez in Bismarck.

Both Ken’s Flowers and Concrete Daisiez have seen a decrease in revenue and that’s impacting how they do business day to day.

“Maybe last week I had probably five people walk in totally and buy something off the street,” shared Krein.

“Generally speaking we will get two shipments a week. Now the wholesalers have cut the shipments down to once a week only. So basically you don’t want to really over order, because you really don’t know what’s going to come in and out,” shared Kitzan.

Both businesses are looking for ways to make up for lost revenue by giving discounts and introducing new products like a Kids Kit over at Ken’s Flowers.

“And then it comes with the flower, the floral foam, the food packet, some decorative midelino sticks and then the instructions like I said that are included,” said Krein.

Like other businesses, both flower shops are doing no-contact delivery as a safety precaution for not only their customers but themselves.

Concrete Daisiez says they use to receive their flowers from both Minnesota and South Dakota, but as cases continue to rise they are only coming in from South Dakota.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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