Visit Minot Magic Fund will help create a one-mission brand for Minot

Local News

Also discussed at tonight’s meeting, the Visit Minot Magic Fund agreement.

The marketing Director for the project says the $300,000 grant will help create a one-mission brand for Minot.

The nine-person committee chose Odney Advertising as the consultant to help create one single marketing strategy to promote the city. A spokesperson from Visit Minot says local organizations have been promoting Minot in different ways–and they’ve all been trying to say the same thing. So, this will make it one cohesive message.

“We get to talk about what is the brand going to look like? We can pull in the focus groups of the people that were part of the IEDC technical white team paper that talked about marketing and what the gaps were,” said Rianne Kuhn, marketing director, Visit Minot. “Now, we get to tackle those different initiatives.”

The committee is hoping to develop the one-brand plan by the end of February 2020.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest Stories

More Local News

Recent Videos

Teaching child abuse prevention

DSU wins big

Flight Club

WDA Soccer 9-19

Hannah Herbel

Robert One Minute 9-19

Grocery Giveaway

Street Fair

White House Interview Part 2

Homicide in Williston

COVID-19 ND Watch 9-19

Friday Night Football Frenzy 2 9-18

Friday Night Football Frenzy 9-18

Embrace Update

Education Center funded

Drought Update

Friday, November 18th, 2020 - KX Storm Team Evening Forecast - Dave Holder

WDA Girl's Golf


Mental Health

More Video

KX News Trending Stories

Don't Miss

More Don't Miss