(WFLA) – Celine Dion has launched a new line of gender-neutral clothing for children.
The Célinununu line is a joint partnership between the singer and designers from the kids’ fashion brand nununu. The line “breeds equality and freedom of spirit, serving as a platform for a new humanistic education,” according to its website.
The homepage on the site encourages parents to inspire their children to “be free and find their own individuality through clothes.”
“Célinununu liberates children from the traditional roles of boy/girl, and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect,” the site says.
The clothing, available on the official Célinununu website, features mostly black and white clothing with patterns like stars, plus signs and the alphabet. The site sells everything from pants, shirts and jackets to baby clothing, shoes and blankets.
Dion announced the new line in a video posted to her social media pages on Tuesday showing her getting “arrested.” The video then flashes back to show Dion going into a hospital nursery and blowing magic dust that transforms all of the newborns’ clothing from pink and blue to white and black.
Dion narrates the video and says, “Our children – they are not really our children, as we are all just links in a never-ending chain that is life. For us, they are everything but in reality, we are only a fraction of their universe.”
The superstar singer posted the video with the message, “I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense.”
In an interview with CNN, Dion said she has stayed away from gender stereotypes while raising her 8-year-old twins and 17-year-old son.
“The message I’m trying to get across is you raise your children the way you want to raise your children. You have to decide what’s right for them. We’re just proposing another way to take away the stereotype,” she said.