FRISCO, Texas (AP) — The Dallas Cowboys sparked criticism on social media after announcing a marketing agreement with a coffee company that sells blends with names like “AK-47 Espresso” and “Murdered Out.”

News of the partnership with the Black Rifle Coffee Company came one day after more than a half-dozen people died in a shooting at a Fourth of July parade in suburban Chicago.

Black Rifle’s founder is a U.S. Army veteran who has made support of veterans one of the tenets of the company. Cowboys owner Jerry Jones has been a steadfast supporter of the military.