Nike’s decision to use Colin Kaepernick as the face of the brand’s 30th anniversary ‘Just Do It’ campaign is sparking a lot of anger and some are calling for boycotts.
Nike stock shares dropped yesterday as a result.
We asked college students in Bismarck what they think of the shoemaker’s decision. The consensus is: it’s risky, but could end up working out for Nike.
The campaign is called ‘Just Do It’ after all.
BSC Sophomore Ty Leingang says, “Obviously a lot of people see him as a role model. And for Nike, as big as they are, to have him sponsor, I mean it’s a big step for Nike. But obviously they see potential in Colin Kaepernick and his views on political stuff and what he believes in. I mean if they’re going to go for it, then I guess go for it.”
As for the people burning their shoes and other Nike memorabilia, students say that’s just over the top.