Report: Sales of JUUL e-cigarettes skyrocket to youth


Sales of JUUL, an e-cigarette shaped like a USB flash drive, rapidly grew from 2016 to 2017 and held the greatest share of e-cigarette sales by the end of 2017.

The findings, from an analysis of retail sales data from 2013-2017, were released Tuesday by the Centers for Disease Control and Prevention (CDC).

The CDC has been documenting the use of JUUL by young people in schools over the past few years. Most e-cigarettes contain nicotine and, according to the CDC, JUUL contains among the highest nicotine content of any e-cigarette on the U.S. market.

“The popularity of JUUL among kids threatens our progress in reducing youth e-cigarette use,” said CDC Director Robert Redfield. “We are alarmed that these new high-nicotine content e-cigarettes, marketed and sold in kid-friendly flavors, are so appealing to our nation’s young people.”

The CDC noted in its report that JUUL Labs’ e-cigarette sales increased 641 percent — from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

By December 2017, JUUL Labs’ sales comprised nearly 1 in 3 e-cigarette sales nationally, giving it the largest market share in the United States.

Like other e-cigarettes, JUUL is a battery-powered device that heats a liquid nicotine container to produce an aerosol that is inhaled.

JUUL comes in a variety of flavors, which allows high levels of nicotine to be inhaled more easily and with less irritation. Other manufacturers have recently started making look-alike e-cigarette products.

You can read the CDC’s full news release here.

You can also read more information about e-cigarette use among children, teens, and young adults here.

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