Report: Shoppers spent record $126 billion online during Christmas season

online_shopping_mgn_80621E00-HRVWA_1547652246487.jpg

It was a record-breaking holiday shopping season online in 2018.

Adobe Analytics has released the final numbers on Christmas spending in the digital world last year, and it was huge: $126 billion in online sales, up 17 percent over 2017.

The data covers the period between Nov. 1 and Dec. 31 and is based on more than 1 trillion visits to U.S.-based retail websites, combined with product and transaction analyses.

On average, consumers spent about $2 billion a day online during the Christmas holiday season.

Adobe’s report is based on more than 1 trillion visits to U.S.-based retail websites, combined with product and transaction analyses.

Shoppers used their smartphones for just over half of all the online visits to websites and web pages, but purchases through smartphones accounted for only one-third of all sales

Desktop accounted for 40 percent of the visits and 60 percent of revenue. Tablets made up the remaining 9 percent of visits and revenue.

According to Adobe, many shoppers waited until the five-day Thanksgiving-Cyber Monday weekend to shop, spending an average of 40 percent more in the days after Cyber Monday than in the three weeks preceding it.

But during the holiday weekend, consumers spent $24.2 billion online — a 23 percent increase over last year.

Thanksgiving, Black Friday and Cyber Monday all broke records with Cyber Monday topping out with $7.9 billion, nearly 20 percent (19.3) more than last year. The most profitable daypart of Cyber Monday occurred during hours between 9 p.m. and 1 a.m. CST, with $2 billion spent in that four-hour window.

You can read the Adobe report here.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Recent Videos

Minot State

Thumbnail for the video titled "Minot State"

Top Plays

Thumbnail for the video titled "Top Plays"

Robert's One Minute Forecast 9-22-19

Thumbnail for the video titled "Robert's One Minute Forecast 9-22-19"

Chief Justice

Thumbnail for the video titled "Chief Justice"

World Hat Collection

Thumbnail for the video titled "World Hat Collection"

Minot Soccer

Thumbnail for the video titled "Minot Soccer"

UMary vs Minot State

Thumbnail for the video titled "UMary vs Minot State"

Bowdon road closed

Thumbnail for the video titled "Bowdon road closed"

Operation kidsafe

Thumbnail for the video titled "Operation kidsafe"

Subtember

Thumbnail for the video titled "Subtember"

Football Sept. 20

Thumbnail for the video titled "Football Sept. 20"

Police Suicide

Thumbnail for the video titled "Police Suicide"

Law Enforcement Suicide Rates

Thumbnail for the video titled "Law Enforcement Suicide Rates"

House of Fade

Thumbnail for the video titled "House of Fade"

Friday, September 20th, 2019 - KX Storm Team Evening Forecast - Dave Holder

Thumbnail for the video titled "Friday, September 20th, 2019 - KX Storm Team Evening Forecast - Dave Holder"

The Trump Shop

Thumbnail for the video titled "The Trump Shop"

Oil Royalty

Thumbnail for the video titled "Oil Royalty"

Waterfowl

Thumbnail for the video titled "Waterfowl"

Food for Thought

Thumbnail for the video titled "Food for Thought"
More Video

KX News Trending Stories

Don't Miss