Report: Shoppers spent record $126 billion online during Christmas season

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It was a record-breaking holiday shopping season online in 2018.

Adobe Analytics has released the final numbers on Christmas spending in the digital world last year, and it was huge: $126 billion in online sales, up 17 percent over 2017.

The data covers the period between Nov. 1 and Dec. 31 and is based on more than 1 trillion visits to U.S.-based retail websites, combined with product and transaction analyses.

On average, consumers spent about $2 billion a day online during the Christmas holiday season.

Adobe’s report is based on more than 1 trillion visits to U.S.-based retail websites, combined with product and transaction analyses.

Shoppers used their smartphones for just over half of all the online visits to websites and web pages, but purchases through smartphones accounted for only one-third of all sales

Desktop accounted for 40 percent of the visits and 60 percent of revenue. Tablets made up the remaining 9 percent of visits and revenue.

According to Adobe, many shoppers waited until the five-day Thanksgiving-Cyber Monday weekend to shop, spending an average of 40 percent more in the days after Cyber Monday than in the three weeks preceding it.

But during the holiday weekend, consumers spent $24.2 billion online — a 23 percent increase over last year.

Thanksgiving, Black Friday and Cyber Monday all broke records with Cyber Monday topping out with $7.9 billion, nearly 20 percent (19.3) more than last year. The most profitable daypart of Cyber Monday occurred during hours between 9 p.m. and 1 a.m. CST, with $2 billion spent in that four-hour window.

You can read the Adobe report here.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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