The ND DOT rolls out billboards designed to make you think.

The DOT, is taking a very serious matter and adding a light-hearted twist.
The signs are everywhere, and drivers are taking notice.

Their messages are going viral.
This one on Mother’s day.
(Ashlee Doan, Safety Public Information Specialist, DOT) “Buckle up your mother loves you!”
It’s not what you’d expect to see, from the state government.
(Ashlee Doan, Safety Public Information Specialist, DOT) “It’s fun to post something that out of the norm.”
Messages meant to save lives and designed to make you think.
(Ashlee Doan, Safety Public Information Specialist, DOT) “It gets the conversation going people are talking about it and that’s what we want people to do is talk about traffic safety.”
Ashlee Doan, is the brain behind the messages.
She writes some herself, takes other ideas from different states, even asks the public for ideas.
There are 36 boards like this one across the state and 7 more on the way.
She’s hoping to drive home a message.
(Ashlee Doan, Safety Public Information Specialist, DOT) “Don’t drive lit, you’re not a firework.”
On the fourth, Mother and Father’s day, and every day in between.

The NDDOT would love to hear from you if you have any safety board messages. You can visit VisionZero.ND.gov to submit your idea.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't Miss