The powerful effect of social media on business


Social media can possibly make or break you when it comes to running a business.
That’s why it’s becoming more and more important to keep up with your social media accounts.

Before you go out, you’re probably Googling, Facebooking, or even Instagramming a bar or restaurant to check the reviews. And restaurant and business owners are taking notice.

Co-Owner of Thomas and Moriarty’s Cocktail Bar, Stacy Sturm says, “That was probably the first thing we did was create an Instagram and a Facebook. Just to start the buzz before we even started construction. So we had our Facebook page up 4 months before we even opened.

According to Empathica research, 72 percent of customers look at Facebook
specifically before they make a restaurant or retail decision.
A recent study from Berkley also states that as little as a half star rating difference on YELP could swing business up by 27 percent.

Social media isn’t just a way to market yourself, but it also allows you to interact with customers.

“I think social media is huge if you have anything that is visual like a bar or restaurant where pictures are really going to draw people in and it’s not just a good way to get attention, but also give attention. So we do a lot of interactive things on out Facebook,” says Sturm.

For Bismarck resident Jordan Jones, checking her phone has always been her go to
before going to a new bar or restaurant.

“It definitely makes it more appealing to go somewhere when you can see
that it looks like a fun upbeat place or looks like the type of you are wanting for whatever
you are going out for,” Jones says.

Sturm also suggests whenever you are posting to social media, use appealing pictures. She says good pictures can make customers come in the doors, bad pictures could make them run right out. She also says to stay consistent with your posts.  It is key to engaging your customers.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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